Business Essentials Canadian 8th Edition

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Business Essentials Canadian 8th Edition Bank Test , Business Essentials Canadian 8th Edition Textbook , Business Essentials Canadian 8th Edition PDF , Business Essentials Canadian 8th Edition eBook , Ronald J. Ebert, Ricky W. Griffin, Frederick A.Starke ,George Dracopoulos

Category : Business

Product Description:

The Introduction to Business course provides an introduction to all facets of business, covering topics such as economic systems, legal environments, ethics and corporate social responsibility, management, human resources, accounting, information systems and marketing.
Currency and application are what engages today’s business students. Ebert 8ce is driven by these principles, and loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class.
Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability.

Table of contents:

Part 1 Introducing the Contemporary Business World

1. Understanding the Canadian Business System

Chapter Supplement 01- A Brief History of Business in Canada

2. The Environment of Business

3. Conducting Business Ethically and Responsibly

Chapter Supplement 02 – Business Law

4. Entrepreneurship, Small Business, and New Venture Creation

5. The Global Context of Business

Part 2 The Business of Managing

6. Managing the Business Enterprise

7. Organizing the Business Enterprise

8. Managing Human Resources and Labour Relations

9. Motivating, Satisfying, and Leading Employees

Part 3 Managing Operations and Information

10. Operations Management, Productivity, and Quality

11. Understanding Accounting

Chapter Supplement 03 – Using Technology to Manage Information in the Internet and Social Media Era

Part 4 Principles of Marketing

12. Understanding Marketing Principles and Developing Products

13. Pricing, Promoting, and Distributing Products

Part 5 Managing Financial Issues

14. Money and Banking

Chapter Supplement 04 – Managing Your Personal Finances

15. Financial Decisions and Risk Management

Chapter Supplement 05 – Insurance as Risk Management

Product Detail:

Language: English
ISBN-10: 0134000099
ISBN-13: 978-0134000091
ISBN-13: 9780134000091

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