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Table of contents:
Part One: Advertising Perspectives
Chapter 1: Advertising and IMC Today
Chapter 2: The Big Picture: The Evolution of IMC
Chapter 3: The Big Picture: Economic and Regulatory Aspects
Chapter 4: The Scope of Advertising: From Local to Global
Part Two: Crafting Marketing and Advertising Strategies
Chapter 5: Marketing and Consumer Behavior: The Foundations of Advertising
Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy
Chapter 7: Research: Gathering Information for IMC Planning
Chapter 8: Marketing and IMC Planning
Chapter 9: Planning Media Strategy: Disseminating the Message
Part Three: Creating Advertisements and Commercials
Chapter 10: Creative Strategy and the Creative Process
Chapter 11: Creative Execution: Art and Copy
Chapter 12: Print, Electronic, and Digital Media Production
Part Four: Using Advertising Media
Chapter 13: Using Print Media
Chapter 14: Using Electronic Media: Television and Radio
Chapter 15: Using Digital Interactive Media
Chapter 16: Using Out-of-Home, Exhibitive, and Supplementary Media
Part Five: Integrating Advertising with Other Elements of IMC
Chapter 17: Introducing Social Media
Chapter 18: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion
Chapter 19: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising
Product Detail:Language: English
ISBN-10: 0078028957
ISBN-13: 978-0078028953
ISBN-13: 9780078028953
Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl pdf
test bank for Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl download free
download Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl
Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl test bank pdf
What is Test Bank?
The test bank is a guide for testing and exams. It contains a lot of questions with their correct answers related to an academic textbook. Test banks usually contain true/false questions, multiple choice questions, and essay questions. Authors provide those guides to help instructors and teachers create their exams and tests easily and fast. We recommend all students to download the sample attached to each test bank page and review them deeply..
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