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Category : Management
Instant Download of Test Bank for Contemporary Marketing 17th Edition by Louis E.Boone, David L.Kurtz
Instant download Test Bank for Contemporary Marketing 17th Edition by Louis E.Boone, David L.Kurtz after payment
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Contemporary Marketing 17th Edition Boone and Kurtz Solution Manual
Table of contents:
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
5. Consumer Behavior.
6. Business-to-Business (B2B) Marketing.
7. Global Marketing.
8. Marketing Research and Sales Forecasting.
9. Marketing Segmentation, Targeting, and Positioning.
10. Relationship Marketing and Customer Relationship Management (CRM).
11. Product and Service Strategies.
12. Developing and Managing Brand and Product Categories.
13. Marketing Channels and Supply Chain Management.
14. Retailers, Wholesalers, and Direct Marketers.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
18. Pricing Concepts.
19. Pricing Strategies
Product Detail:
Language: English
ISBN-10: 1305075366
ISBN-13: 978-1305075368
ISBN-13: 9781305075368
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What is Test Bank?
The test bank is a guide for testing and exams. It contains a lot of questions with their correct answers related to an academic textbook. Test banks usually contain true/false questions, multiple choice questions, and essay questions. Authors provide those guides to help instructors and teachers create their exams and tests easily and fast. We recommend all students to download the sample attached to each test bank page and review them deeply..
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