Business Strategy and Development Canadian 2nd Edition

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Category : Business

Table of contents:

PART 1
MACRO BUSINESS ENVIRONMENT
CHAPTER 1 What Is Business?
CHAPTER 2 The Canadian Economic Environment
CHAPTER 3 The Global Marketplace
CHAPTER 4 The Environment and Sustainable Business Practices

PART 2
MANAGING AND GUIDING YOUR TEAM
CHAPTER 5 Ethics and Corporate Social Responsibility
CHAPTER 6 Developing a Business Strategy
CHAPTER 7 Entrepreneurship and Forms of Business Ownership
CHAPTER 8 Developing Your Business Structure and Culture
CHAPTER 9 Managing and Leading the Organization’s Talent

PART 3
MANAGING THE VALUE CHAIN
CHAPTER 10 The Marketing Challenge
CHAPTER 11 Understanding the Marketing Effort
CHAPTER 12 Technology and Operations Management

PART 4
FINANCIAL MANAGEMENT
CHAPTER 13 Understanding Business Finances
CHAPTER 14 Financial Statements Structure and Interpretation
CHAPTER 15 Analyzing New Business Ventures

Product Description:

Idioma: Inglês
ISBN-10: 1259030504
ISBN-13: 978-1259030505
ISBN-13: 9781259030505

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