CDN ED Small Business Management 5th Edition

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Category : Business

Table of contents:

Part One: Entrepreneurial Opportunity
Chapter 1: Entrepreneurs
Chapter 2: Start-up and the Need for Competitive Advantage
Chapter 3: Family Enterprise
Chapter 4: Franchising and Buyouts

Part Two: Planning and Marketing New Ventures
Chapter 5: Developing an Effective Business Plan
Chapter 6: Small Business Marketing, Product, and Distribution Strategies
Chapter 7: Promotional and Pricing Strategies
Chapter 8: Global Marketing

Part Three: Managing New Venture Operations
Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources
Chapter 10: Form of Organization and Legal Issues
Chapter 11: Selecting a Location and Planning the Facilities
Chapter 12: Operations Management and Control Systems
Chapter 13: Financing Requirements, Pro Forma Financial Statements, and Sources of Financing
Chapter 14: Evaluating and Managing Financial Performance
Chapter 15: Managing Growing Firms and Exit Strategies

Product Description:

Language: English
ISBN-10: 0176503900
ISBN-13: 978-0176503901
ISBN-13: 9780176503901

Instalant Download CDN ED Small Business Management 5th Edition by Longenecker Donlevy Champion Petty Palich Moore  ZIP OR PDF

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