Entrepreneurship The Art Science and Process for Success 2nd edition

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Category : Business

Table of Content:

PART 1 Laying the Groundwork for Small Business
Chapter 1: The 21st Century Entrepreneur
Chapter 2: Individuals Leadership and Entrepreneurial Start-ups
Chapter 3: Business Idea Generation and Initial Evaluation
PART 2 Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission and Strategy
Chapter 6: Analyzing Cash Flow and Other Financial Information
PART 3 Establishing the Business
Chapter 7: Financing and Accounting
Chapter 8: Financial Analysis
Chapter 9: Establishing the Legal Foundation
PART 4 Building the Business
Chapter 10: Human Resource Management
Chapter 11: Marketing
Chapter 12: Establishing Operations
PART 5 Other Issues
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business
PART 6 Mini Cases (14)

Product Details:

Language: English
ISBN-10: 0078023181
ISBN-13: 978-0078023187
ISBN-13: 9780078023187

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