Entrepreneurship Starting and Operating A Small Business 4th Edition

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Category : Business

Table of Content:

UNIT 1: Entrepreneurial Pathways 
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
3. Creating Business from Opportunity
UNIT 2: Integrated Marketing 
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
UNIT 3: Show Me the Money: Finding, Securing, and Managing It
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy & Tactics
UNIT 4: Operating a Small Business Effectively 
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, & Ethical Practices
UNIT 5: Cashing in the Brand 
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

Product Details:

Language: English
ISBN-10: 0133934454
ISBN-13: 978-0133934458
ISBN-13: 9780133934458

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