Corporate Communication 7th Edition

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Table of contents:

Chapter 1: The Changing Environment for Business

Chapter 2: Communicating Strategically

Chapter 3: An Overview of the Corporate Communication Function

Chapter 4: Identity, Image, Reputation, and Corporate Advertising

Chapter 5: Corporate Responsibility

Chapter 6: Media Relations

Chapter 7: Internal Communications

Chapter 8: Investor Relations

Chapter 9: Government Relations

Chapter 10: Crisis Communication

Product Detail:

Language: English
ISBN-10: 007340327X
ISBN-13: 978-0073403274
ISBN-13: 9780073403274

See more: Corporate Communication 6th Edition by Paul A Argenti solution manual

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