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Category : Marketing
Instant Download of Integrated Advertising Promotion and Marketing Communications 6th Edition by Kenneth E. Clow, Donald E. Baack test bank
Instant download after payment Integrated Advertising Promotion and Marketing Communications 6th Edition by Kenneth E. Clow, Donald E. Baack test bank
Table of content:
Part I. The IMC Foundation
1. Integrated Marketing Communications
2. Corporate Image and Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
Part II. IMC Advertising Tools
5. Advertising Management
6. Advertising Design: Theoretical Frameworks and Types of Appeals
7. Advertising Design: Message Strategies and Executional Frameworks
Part III. IMC Media Tools
8. Traditional Media Channels
9. Digital Marketing
10. Alternative Marketing
Part IV. IMC Promotional Tools
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
Part V. IMC Ethics, Regulation, and Evaluation
14. Regulations and Ethical Concerns
15. Evaluating an Integrated Marketing Program
Product Details:
Language: English
ISBN-10: 0133126242
ISBN-13: 978-0133126242
ISBN-13: 9780133126242
Author: Kenneth E. Clow, Donald E. Baack
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