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Category : Marketing
Instant Download of Marketing 2014 17th Edition by William M. Pride, Ferrell Test Bank
Instant download Marketing 2014 17th Edition by William M. Pride, Ferrell Test Bank pdf docx epub after payment.
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Marketing 2014 17th Edition by Pride and Ferrell Solution Manual
Marketing 2014 17th Edition by Pride and Ferrell Solution Manual
Table of content:
Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
An Overview of Strategic Marketing.
Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
The Marketing Environment.
Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
Marketing Research and Information Systems.
Target Markets: Segmentation and Evaluation.
Part 4: CUSTOMER BEHAVIOR AND E-MARKETING.
Consumer Buying Behavior.
Business Markets and Buying Behavior.
Reaching Global Markets.
Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS.
Product Concepts.
Developing and Managing Products.
Services Marketing.
Branding and Packaging.
Part 6: DISTRIBUTION DECISIONS.
Marketing Channels and Supply-Chain Management.
Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS.
Integrated Marketing Communications.
Advertising and Public Relations.
Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS.
Pricing Concepts.
Setting Prices.
Product Details:
Language: English
ISBN-10: 1133939252
ISBN-13: 978-1133939252
ISBN-13: 9781133939252
Author: William M. Pride, Ferrell
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