Marketing 4th edition by Grewal and Levy

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Table of content: SECTION ONE: Assessing the Marketplace
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Social and Mobile Marketing
Chapter 4: Marketing Ethics
Chapter 5: Analyzing the Marketing Environment
SECTION TWO: Understanding the Marketplace
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
SECTION THREE: Targeting the Marketplace
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Understanding the Marketplace
SECTION FOUR: Value Creation
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
SECTION FIVE: Value Capture
Chapter 14: Pricing Concepts for Establishing Value
Chapter 15: Strategic Pricing Methods
SECTION SIX: Value Delivery: Designing the Channel and Supply Chain
Chapter 16: Supply Chain and Channel Management
Chapter 17: Retailing and Multichannel Marketing
SECTION SEVEN: Value Communication
Chapter 18: Integrated Marketing Communications
Chapter 19: Advertising, Public Relations, and Sales Promotions
Chapter 20: Personal Selling and Sales Management
Product Details: Language: English
ISBN-10: 0078029007
ISBN-13: 978-0078029004
ISBN-13: 9780078029004
Author: Dhruv Grewal, Michael Levy 
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