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Category : Marketing
Instant Download of Essentials of Marketing Research Putting Research Into Practice 1st Edition by Kenneth E. Clow, Karen E. James test bank
Instant download Essentials of Marketing Research Putting Research Into Practice 1st Edition by Kenneth E. Clow, Karen E. James test bank
Table of Content:
Section 1 | Introduction to Marketing Research
Chapter 1 | The Role of Marketing Research
Chapter 2 | The Marketing Research Process
Section 2 | Types of Marketing Research
Chapter 3 | Secondary Data and Research
Chapter 4 | Qualitative Research
Chapter 5 | Observation Research
Chapter 6 | Survey Research
Chapter 7 | Experimental Research
Section 3 | Sampling and Measurement
Chapter 8 | Sampling Procedures
Chapter 9 | Measurement Methods
Chapter 10 | Marketing Scales
Chapter 11 | Questionnaire Design
Section 4 | Analyzing and Reporting Marketing Research
Chapter 12 | Fundamental Data Analysis
Chapter 13 | Analysis of Differences and Regression Analysis
Chapter 14 | Research Reports and Presentations
Product Details:
Language: English
ISBN-10: 1412991307
ISBN-13: 978-1412991308
ISBN-13: 9781412991308
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