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Instant Download of Marketing Research 10th Edition by David A.Aaker, V.Kumar, Robert Leone, George S.Day Test Bank
Instant download Marketing Research 10th Edition by David A.Aaker, V.Kumar, Robert Leone, George S.Day Test Bank pdf docx epub after payment.
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Table of Content:
1-The Nature and Scope of Marketing Research
2-A Decision-Making Perspective on Marketing Intelligence
3-Marketing Research in Practice
4-The Marketing Research Process
5-Research Design and Implementation
6-Data Collection
7-Secondary and Exploratory Research
8-Secondary Sources of Marketing Data
9-Standardized Sources of Marketing Data
10-Marketing Research on the Internet
11-Information Collection
12-Descriptive Research
13-Information from Respondents
14-Information from Respondents
15-Attitude Measurement
16-Designing the Questionnaire
17-Causal Research
18-Experimentation
19-Sampling
20-Sampling Fundamentals
21-Sample Size and Statistical Theory
22-Data Analysis
23-Fundamentals of Data Analysis
24-Hypothesis Testing: Basic Concepts and Tests of
25-Associations
26-Hypothesis Testing: Means and Proportions
27-Special Topics in Data Analysis
28-Correlation Analysis and Regression Analysis
29-Discriminant and Canonical Analysis
30-Factor and Cluster Analysis
31-Multidimensional Scaling and Conjoint Analysis
32-Presenting the Results
33-Applications of Marketing Intelligence
34-Traditional Applications
35-Contemporary Applications
36-Emerging Applications
Product Details:
Language: English
ISBN 10: 0470317256
ISBN 13: 978-0470317259
ISBN 13: 9780470317259
Author: David A.Aaker, V.Kumar, Robert Leone, George S.Day
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