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Category : Marketing
Instant Download of Marketing 1st edition by C. Shane Hunt, John E. Mello Solution Manual
Instant download Marketing 1st edition by C. Shane Hunt, John E. Mello Solution Manual pdf docx epub after payment
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Marketing 1st edition by Hunt and Mello Test Bank
Table of content:
PART ONE: MARKETING IN THE TWENTY-FIRST CENTURY
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning for a Successful Future
Chapter 3: Analysing Your Environment
PART TWO: UNDERSTANDING YOUR CUSTOMER
Chapter 4: Marketing Research
Chapter 5: Knowing Your Customer: Consumer and Business
Chapter 6: Developing Your Product
Chapter 7: Segmenting, Targeting, and Finding Your Market Position
PART THREE: REACHING YOUR CUSTOMER
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management: Adding Value for Your Customers
Chapter 10: Pricing for Profit and Customer Value
Chapter 11: Building Successful Brands: Your Organization, Your Product, and Yourself
PART FOUR: RESPONDING TO YOUR CUSTOMER
Chapter 12: Managing Your Customer Relationships
Chapter 13: Social Responsibility and Sustainability
Chapter 14: Measuring Marketing Performance
Product Details:
Language: English
ISBN-10: 0077861094
ISBN-13: 978-0077861094
ISBN-13: 9780077861094
Author: C. Shane Hunt, John E. Mello
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