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Instant Download of Marketing The Core 6th Edition by Roger A. Kerin, Steven W. Hartley Solution manual
Instant download Marketing The Core 6th Edition by Roger A. Kerin, Steven W. Hartley Solution manual pdf docx epub after payment.
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Marketing The Core 6th Edition by Roger A. Kerin, Steven W. Hartley Test Bank
Marketing The Core 6th Edition by Kerin and Hartley Test Bank
Table of content:
Chapter 1: Creating Customer Relationships and Value through Marketing
Chapter 2 Developing Successful Organizational and Marketing Strategies
Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Chapter 4: Understanding Consumer Behavior
Chapter 5: Understanding Organizations as Customers
Chapter 6: Understanding and Reaching Global Consumers and Markets
Chapter 7: Marketing Research: From Customer Insights to Actions
Chapter 8: Market Segmentation, Targeting, and Positioning
Chapter 9: Developing New Products and Services
Chapter 10: Managing Successful Products, Services, and Brands
Chapter 11: Pricing Products and Services
Chapter 12: Managing Marketing Channels and Supply Chains
Chapter 13: Retailing and Wholesaling
Chapter 14: Integrated Marketing Communications and Direct Marketing
Chapter 15: Advertising, Sales Promotion, and Public Relations
Chapter 16: Using Social Media to Connect with Consumers
Chapter 17: Personal Selling and Sales Management
Chapter 18: Implementing Interactive and Multichannel Marketing
Product Details:
Language: English
ISBN-10: 007772903X
ISBN-13: 978-0077729035
ISBN-13: 9780077729035
Author: Roger A. Kerin, Steven W. Hartley
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