Essentials of Entrepreneurship and Small Business Management, 9th Edition

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Category : Higher Education

Table of Contents

SECTION I:  THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship 

2. Ethics and Social Responsibility: Doing the Right Thing 

3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model 

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS 

9. Building a Powerful Bootstrap Marketing Plan 

10. E-Commerce and the Entrepreneur 

11. Pricing and Credit Strategies 

12. Creating a Successful Financial Plan 

13. Managing Cash Flow 

14. Choosing the Right Location and Layout 

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 

15. Sources of Financing: Equity and Debt 

16. Global Aspects of Entrepreneurship 

17. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan 

Cases

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