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Category : Marketing
Instant Download of Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon, Eugene Jaffe Solution Manual.
Instant download Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon, Eugene Jaffe Solution Manual after payment.
Table of content:
Part 1: Global Marketing Environments
Chapter 1Understanding Global Markets and Marketing
Chapter 2Assessing the Global Marketing Environment-The Global Economy and Technology
Chapter 3 Evaluating Cultural and Social Environments
Chapter 4Analyzing Political and Legal Environments
Chapter 5Integrating Global, Regional, and National Markets
Part 2: Global Marketing Functions and Strategies
Chapter 6Conducting Marketing Research
Chapter 7Selecting International Markets
Chapter 8Entering Global Markets
Chapter 9 Segmenting, Targeting And Positioning For Global Markets
Part 3: The Four Ps of Global Marketing
Chapter 10Developing Global Products and Brands
Chapter 11Setting Global Prices
Chapter 12Building Global Distribution and Placement
Chapter 13 Launching Global Communication and Advertising
Part 4: New Trends in Global Marketing
Chapter 14 Using Social Media For Global Marketing
Chapter 15 Designing And Controlling Global Marketing Systems
Chapter 16 Defining Ethics And Corporate Social Responsibility In The International Marketplace
Part 5: Comprehensive Global Marketing Cases
Part 1: Global Marketing Environments
Part 2: Global Marketing Functions and Strategies
Part 3: The Four Ps of Global Marketing
Part 4: New Trends in Global Marketing
Product Details:
Language: English
ISBN-10: 0078029279
ISBN-13: 978-0078029271
ISBN-13: 9780078029271
Author: Ilan Alon, Eugene Jaffe
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Global Marketing Contemporary Theory Practice and Cases 1st Edition by Alon and Jaffe Test Bank
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