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Category : Marketing
Instant Download of Principles of Contemporary Marketing 14th Edition by Louis E. Boone, David L. Kurtz Test Bank
Instant download Principles of Contemporary Marketing 14th Edition by Louis E. Boone, David L. Kurtz Test Bank pdf docx epub after payment.
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Principles of Organizational Behavior Realities and Challenges 6th Edition by James Quick Debra L Nelson Test Bank
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Table of content
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
Part II: UNDERSTANDING BUYERS AND MARKETS.
5. Consumer Behavior.
6. Business-to-Business (B2B) Marketing.
7. Global Marketing.
Part III: TARGET MARKET SELECTION.
8. Marketing Research and Sales Forecasting.
9. Market Segmentation, Targeting, and Positioning.
10. Relationship Marketing and Customer Relationship Management (CRM).
Part IV: PRODUCT DECISIONS.
11. Product and Service Strategies.
12. Developing and Managing Brand and Product Categories.
Part V: DISTRIBUTION DECISIONS.
13. Marketing Channels and Supply Chain Management.
14. Retailers, Wholesalers, and Direct Marketers.
Part VI: PROMOTIONAL DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Part VII: PRICING DECISIONS.
18. Pricing Concepts.
19. Pricing Strategies.
Product Details:
Language: English
ISBN-10: 032458203X
ISBN-13: 978-0324582031
ISBN-13: 9780324582031
Author: Louis E. Boone, David L. Kurtz
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