Business Communication: Polishing Your Professional Presence, Student Value Edition, 2nd Edition

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Business Communication: Polishing Your Professional Presence, Student Value Edition, 2nd Edition Bank Test , Business Communication: Polishing Your Professional Presence, Student Value Edition, 2nd Edition Textbook , Business Communication: Polishing Your Professional Presence, Student Value Edition, 2nd Edition PDF , Business Communication: Polishing Your Professional Presence, Student Value Edition, 2nd Edition eBook , Barbara G. Shwom, Northwestern University Lisa Gueldenzoph Snyder, North Carolina A&T State University

Category : Higher Education

Table of Contents

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Becoming a Successful Business Communicator
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
7. Finding and Evaluating Business Information
8. Preparing Persuasive Business Proposals
9. Preparing Business Reports
10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
12. Getting the Job—Interviewing and Following Up

Guide to Using Social Media for Business Communication

Appendix A. Formats for Business Documents
Appendix B. Documentation and Reference Styles
Appendix C. Grammar, Punctuation, Mechanics, and Conventions
Appendix D. Answer Key to Grammar Exercises
Appendix E. Proofreader’s Marks
Glossary
Index

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