Entrepreneurship: Successfully Launching New Ventures, 2nd Edition

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Category : Higher Education

Table of Contents

Part 1           Decision to Become an Entrepreneur

Chapter 1          Introduction to Entrepreneurship

 

Part 2           Developing Successful Business Ideas

Chapter 2          Recognizing Opportunities and Generating Ideas

Chapter 3          Feasibility Analysis

Chapter 4          Writing a Business Plan

Chapter 5          Industry and Competitor Analysis

Chapter 6          Developing an Effective Business Model

 

Part 3           Moving From an Idea to An Entrepreneurial Firm

Chapter 7          Preparing the Proper Ethical and Legal Foundation

Chapter 8          Assessing a New Venture’s Financial Strength and Viability

Chapter 9          Building a New Venture Team

Chapter 10        Getting Financing or Funding

 

Part 4           Managing and Growing an Entrepreneurial Firm

Chapter 11        Unique Marketing Issues

Chapter 12        The Importance of Intellectual Property

Chapter 13        Planning for and Evaluating the Challenges of Growth

Chapter 14        Strategies for Firm Growth

Chapter 15        Franchising

 

Case Appendix Glossary Name Index Subject Index Company Index

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