Contemporary Marketing 3rd Edition

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Category : Marketing

Table of contents:

Chapter 1: Marketing: The Art and Science of Satisfying Customers
Chapter 2: Strategic Planning in Contemporary Marketing
Chapter 3: The Marketing Environment, Ethics, and Social Responsibility
Chapter 4: Consumer Behaviour
Chapter 5: Business-to-Business (B2B) Marketing
Chapter 6: Serving Global Markets
Chapter 7: Marketing Research, Decision Support Systems, and Sales Forecasting
Chapter 8: Marketing Segmentation, Targeting, and Positioning
Chapter 9: Product and Service Strategies
Chapter 10: Developing and Managing Brand and Product Strategies
Chapter 11: Marketing Channels and Supply Chain Management
Chapter 12: Retailers, Wholesalers, and Direct Marketers
Chapter 13: Integrated Marketing Communications
Chapter 14: Advertising and Digital Communications
Chapter 15: Personal Selling and Sales Promotion
Chapter16. Pricing Concepts and Strategies

Product Detail:

Language: English
ISBN-10: 0176648828
ISBN-13: 978-0176648824
ISBN-13: 9780176648824

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