Guide to Managerial Communication (Guide to Business Communication Series), 7th Edition

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Category : Higher Education

Table of Contents

INTRODUCTION

 

I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Strategy Checklist

Guide to the Guide

 

II. WRITING: COMPOSING EFFICIENTLY

Composing Under Normal Circumstances

Composing Under Special Circumstances

 

III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Signposts to Show Connection

Effective Paragraphs or Sections

 

IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

 

V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

 

VI. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Each Individual Slide

Choosing Visual Aid Equipment

Practicing with Visual Aids

 

VII. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Nonverbal Listening Skills

Speaking Checklists

 

APPENDICES

Appendix A: Formats for Memos, Reports, and Letters

Appendix B: Unbiased Language

Appendix C: Grammar and Usage

Appendix D: Punctuation

 

BIBLIOGRAPHY

INDEX

Instalant Download Guide to Managerial Communication (Guide to Business Communication Series), 7th Edition by Mary M. Munter, Series Editor ZIP OR PDF

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