Strategic Management: A Competitive Advantage Approach, Concepts & Cases, Student Value Edition, 15th Edition

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Category : Higher Education

Table of Contents

I. Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: PEPSICO, INC. — 2013

 

II. Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

 

III. Strategy Implementation

7. Implementing Strategies: Management and Operations Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

IV. Strategy Evaluation

9. Strategy Review, Evaluation, and Control

 

V. Key Strategic-Management Topics

10. Business Ethics/Social Responsibility/Environmental Sustainability

11. Global/International Issues

 

VI. Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis

Name Index

Subject Index

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