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(* indicates readings and visuals that are new to this edition) Contents Visual Resources Alternate Contents Preface What Is Literacy? *Sylvia Scribner. “Literacy in Three Metaphors.” Literacy Campaign Posters Page to Screen: Print Culture and Digital Media *Gunther Kress. from Literacy in the New Media Age. Words, Images, and the Design of the Page *“Chaos in the Crescent City.” Literacy Narratives *Eudora Welty. from One Writer’s Beginnings. *Malcolm X. from Autobiography of Malcolm X. Conor Boyland. “Confessions of an Instant Messenger.” Analyzing Literacy Events *Shirley Brice Heath. “Talk is the thing.” *Margaret J. Finders. “Note-Passing: Struggles for Status.” The Assignment: Writing an Analysis of a Literacy Event Sample Student Papers *Russell Kim. “Petitioning the Powers.” *Valery Sheridan. “’Please, order whatever you want. I insist’: Ordering Meals at the Burning Spear Country Club as a Literacy Event.” Arlie Russell Hochschild, “Gen (Fill in the Blank): Coming of Age and Seeking an Identity” Thomas Hine, “Goths in Tomorrowland” *Pew Research Report, “A Portrait of ‘Generation Next’: How Young People View their Lives, Future, and Politics” *Wyatt Mason, “My Satirical Self” Making Connections: Where Generations Meet *E.B. White, “Once More to the Lake” Gloria Naylor, “Kiswana Brown” *Courtney E. Martin, “The Problem with Youth Activism” Margaret Mead, “We Are All Third Generation” VISUAL CULTURE–Representations of Youth Culture in Movies James Gilbert, “Juvenile Delinquency Films” FILM CLIP–Hollywood Stars: Brando, Dean, and Monroe FIELDWORK–Ethnographic Interviews Susan D. Craft, Daniel Cavicchi, and Charles Keil, “My Music” MINING THE ARCHIVE–Life Magazine Theodore Sizer. “What High School Is.” *Jean Anyon. “Social Class and the Hidden Curriculum of Work.” *Visual Essay: Analyzing College Viewbooks. Making Connections: Memories of Home and School. *Richard Rodriguez. “The Achievement of Desire.” Min-Zhan Lu. “From Silence to Words: Writing as Struggle.” *Jane Jacobs. “Credentialing vs. Educating.” June Jordan. “Nobody Mean More to Me Than You and the Future Life of Willie Jordan.” Visual Culture: Picturing Schooldays. Film Clip: Reading and Writing about Film: Reviews, Histories, Criticism. Fieldwork: Classroom Observations “Cross-Curricular Underlife” Mining the Archive: Textbooks from the Past Stuart Ewen and Elizabeth Ewen, “In the Shadow of the Image” Vertamae Smart-Grosvenor, “When You Meet Estella Smart, You Been Met!” Suggestions for Reading Advertising MAKING CONNECTIONS: Images of Gender *John Berger, “Ways of Seeing” *Richard Leppert, “The Female Nude: Surfaces of Desire” Visual Essay: Reading the Gaze: Gender Roles in Advertising *(new visuals) Visual Essay: Public Health Messages *Suggestions for Creating Print Ads from Adbusters *Philip Gefter, “Icons: Fact, Fiction, or Metaphor?” Visual Essay: Rewriting the Image *Film Clip: Camera Work: Optical Point-of-View Camera Work and Editing: Some Useful Terms Fieldwork: Taking Inventory Mining the Archive: Advertising Through the Ages Dick Hebdige. “Style in Revolt: Revolting Style.” Visual Essay: Graphic Design in Rock Culture *Ariel Levy. “Women and the Rise of Raunch Culture.” Making Connections: Theme Parties Mark Lawson. “The Very Nasty Party.” Shana Pearlman. “Mistaken Identity: The Peril of Theme Parties.” *Visual Essay: Street Fashion(Lolo Veleko) *Making Connections: Geek Culture *David Brooks. “The Alpha Geeks.” *Benjamin Nugent. “Who’s a Nerd, Anyway?” *Adam Rogers. “Geek Love.” Rob Walker. “Aura.” *Visual Essay: Reading Labels, Selling Water. Film Clip: Makeup and Costumes: Monsters and the Middle Ages. Mining the Archive: Race and Branding. Tina McElroy Ansa, “The Center of the Universe” *Barry Lopez, “Caring for the Woods” John Fiske, “Shopping for Pleasure: Malls, Power, and Resistance” *Mike Davis, “Fortress Los Angeles” Eva Sperling Cockroft and Holly Barnet-Sánchez, “Signs from the Heart: California Chicano Murals” *Visual Essay: Graffiti Politics–Claiming Interpretive Space Banksy, “Wall and Piece” MAKING CONNECTIONS: Public Roadsides, Private Grief L. Anne Newell, “Roadside Crosses: Centuries-Old Tradition Can Stir Controversy” Jeff Burlew, “Memorials Cause Controversy” Visual Culture: The Troubled Landscape Jason Berry and Richard Misrach, “Cancer Alley: The Poisoning of the American South” Film Clip: Analyzing Set Design: Cities in Decay Fieldwork: Observing the Uses of Public Space Mining the Archive: Take a Walking Tour Patricia Hampl, “Red Sky in the Morning” MAKING CONNECTIONS: Urban Legends Jan Harold Brunvand, “’The Hook’ and Other Teenage Horrors” Patricia A. Turner, “I Heard It Through the Grapevine *Henry Jenkins, “Why Heather Can Write” *David Itzkoff, “The Shootout Over Hidden Meanings in Video Games” Robert Warshow, The Gangster as Tragic Hero MAKING CONNECTIONS: Film Reviews: The Case of Hancock *Manohla Dargis, “Able to Leap Tall Buildings, Even if Hungover” *David Denby, “Desperate Men” Visual Culture: The Graphic Novel: Reader Participation Marjane Satrapi, “The Veil” Film Clip: The Art of Adaptation Fieldwork: Writing a Questionnaire Mining the Archive: Comic Strips and Comic Books Sandra Cisneros, “The First Job” Tillie Olson, “I Stand Here Ironing” *Stacy Schiff, “Our Little Women Problem” Martín Espada, “Alabanza” *Visual Essay: Working Class Heroes *Dulce Pinzón, “The Real Story of the Superheroes” MAKING CONNECTIONS: Offshoring the Great American Dream Thomas L. Friedman, “The Great Indian Dream” David Moberg, “High Tech Hi-Jack” *Steven Greenhouse, “Worked and Overworked” Visual Culture: Reading Documentary Photography Charles Bowden, “Camera of Dirt” Film Clip: Film Documentary and the Role of the Narrator Fieldwork: Restructuring the Network of a Workplace James P. Spradley and Brenda J. Mann, “The Cocktail Waitress” Mining the Archive: Lewis Hine and the Social Uses of Photography Mary Gordon. “More Than Just a Shrine: Paying Homage to the Ghosts of Ellis Island.” *Kristen Ann Hass. “Making a Memory of War: Building the Vietnam Veterans Memorial.” Alan Trachtenberg. “Reading American Photographs.” *Visual Essay: American Photographs. Jane Tompkins. “’Indians’: Textualism, Morality, and the Problem of History.” Christopher Phillips. “Necessary Fictions: Warren Neidach’s Early American Cover-Ups.” Visual Essay: Warren Neidach, Contra Curtis: Early American Cover-Ups. *Making Connections: Two Speeches on Race and Racism in the United States. *Frederick Douglass. “What to the Slave Is the Fourth of July?” *Barack Obama. “A More Perfect Union.” Visual Culture: Representations of War. Marita Sturken. “The Television Image: The Immediate and the Virtual.” Visual Essay: The Iraq War and Occupation.” Film Clips: Film Genres: The Western. Fieldwork: Oral History Studs Terkel. “The Good War: An Oral History of World War Two.” Mining the Archive: Local Museum and Historical Societies. Amitava Kumar. Passport Photos. Making Connections: Colonized and Colonizer Jamaica Kincaid. “Columbus in Chains.” *George Orwell. “Shooting an Elephant.” Gloria Anzaldua. “How to Tame a Wild Tongue.” *Mary Louise Pratt. “Arts of the Contact Zone” Photos: Coco Fusco and Guillermo Gomez-Pena, “Two Undiscovered Amerindians Visit the West” Samuel Fosso, “Le chef qui a vendu l’Afrique aux colons.” Laura Auricchio. “Works in Translation: Ghada Amer’s Hybrid Pleasures.” *Inderpal Gerwal. “Traveling Barbie.” Visual Culture: Transnational Solidarity. Film Clips: Bollywood. Mining the Archive: 19th-Century Orientalism. Credits Index Table of Contents
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