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Category : Higher Education
Found in this Section: 1. Brief Table of Contents 2. Full Table of Contents 1. BRIEF TABLE OF CONTENTS Preface PART 1: FUNDRAISING Chapter 1: Gearing Up for Fundraising: What You Need to Know Chapter 2: Pulling the Team Together Chapter 3: Creating a Fundraising Plan Chapter 4: Developing and Implementing a Marketing Strategy: Tools and Techniques Chapter 5: Identifying and Managing Funding Sources Chapter 6: Selecting the best Fundraisers Chapter 7: Fundraising Tips for Success PART 2: GRANT WRITING Chapter 8: Setting the Stage: Grant Writing Considerations Chapter 9: Exploring Grant Possibilities and Searching Funding Databases and Resources Chapter 10: Writing, Submitting, and Revising Grant Proposals Chapter 11: Implementing, Managing, and Closing a Funded Project Appendix A: Organizational Chart of a Nonprofit’s Fundraising Team Appendix B: Generic Gift Chart for $2,000,000 Goal Appendix C: Generic Fundraising Campaign Timetable Appendix D: Grant-Tacking Template Appendix E: Sample RFP From a City Targeted to Improve the Job Placement Rate of Individuals With Disabilities Appendix F: Sample Letter of Inquiry/Intent Appendix G: Sample Cover Letter Appendix H: Sample Template of a Title Page/Cover Sheet Appendix I: Sample Abstract/Executive Summary/Introduction Appendix J: Sample Needs/Problem Statement Appendix K: Sample Goal and Objectives Appendix L: Sample Program Design/Methods/Strategies Appendix M: Sample Evaluation Plan Appendix N: Sample Organizational Information Appendix O: Sample Grant Proposal Line-Item Budget Appendix P: Sample Funding/Sustainability Statement References Index 2. FULL TABLE OF CONTENTS Preface PART 1: FUNDRAISING Chapter 1: Gearing Up for Fundraising: What You Need to Know Nonprofit versus Charitable Nonprofit Organizations Nonprofit versus Not-for-Profit Organizations Nonprofit Fundraising Registration Unified Registration System Unrestricted versus Restricted Funds Understanding the Ethics of Fundraising Fundraising Pitfalls Summary Practice Test MySearchLab Connections Chapter 2: Pulling the Team Together Pulling the Fundraising Team Together Executive Director Fundraising Responsibilities of the Executive Director Chairs Fundraising Responsibilities of Chairs Characteristics of Effective Chairs Recruiting Chairs Running Effective Meetings Board of Directors Fundraising Responsibilities of the Board of Directors Characteristics of Effective Board of Directors Recruiting Board Members Development Committee Fundraising Responsibilities of the Development Committee Characteristics of Effective Development Committees Recruiting Development Committee Members Fundraising Committee Fundraising Responsibilities of the Fundraising Committee Characteristics of Effective Fundraising Committees Recruiting Fundraising Committee Members Staff Fundraising Responsibilities of Staff Volunteers Fundraising Responsibilities of Volunteers Characteristics of Effective Volunteers Recruiting Volunteers Teamwork: Getting Everyone Onboard Gaining Paid Staff Support for Working with Volunteers Gaining Volunteer Support for Working with Paid Staff Motivating Members of the Fundraising Team Summary Practice Test MySearchLab Connections Chapter 3: Creating a Fundraising Plan Identifying Fundraising Goals Identifying Fundraising Objectives Creating Gift Charts Writing the Needs/Problem Statement Identifying Existing Resources Estimating the Cost of the Fundraising Plan Writing the Case Statement What Is a Case Statement and Whom Is It For? How Is a Case Statement Used and What Should It Accomplish? Who Should Write the Case Statement? Types of Case Statements Making a Strong Statement What to Avoid Planning Ahead: Timing Is Everything Evaluating the Fundraising Plan Summary Practice Test MySearchLab Connections Chapter 4: Developing and Implementing a Marketing Strategy: Tools and Techniques What Is Marketing? Marketing Strategy Marketing Plan Marketing Techniques Branding Website Marketing Social Networking Constant Contact, Inc. Foursquare QR Codes Getting the Most out of Emails Press Releases Marketing Through Printed Materials Advertising Specialties and Promotional Products Tips for Strengthening the Success of the Marketing Efforts Summary Practice Test MySearchLab Connections Chapter 5: Identifying and Managing Funding Sources Developing an Initial Donor and Prospect List Target Markets Identifying Target Markets Locating Target Markets Identifying and Tapping Into Funding Sources Individuals Boards Clients/Customers Members Foundations Corporations Churches and Civic Groups Government Sources Federated Funds Managing Donor Information Managing Donor Lists Donor Management Systems Summary Practice Test MySearchLab Connections Chapter 6: Selecting the best Fundraisers Easy Fundraisers Direct-Sale Fundraisers Discount Cards and Coupon Books Scratch Cards Spinners Brochure Sales Ongoing Fundraisers Fundraising Events Calendar Celebrations Art Raffles Rubber Duck Races Flamingo Flocking Holiday Shops Talent Shows QR Codes Scavenger Hunts Murder Mystery Dinners Casino Nights Golf Ball Drops Marathons Game-Day Competitions Movie Nights Auctions Jail and Bail Events Don’t Come Events Online Fundraising Selling Web Space for Advertising Online Auctions Commercial Co-Venture Programs Selling Merchandise Messaging Mechanisms Telephone Campaigns Capital Campaigns Corporate Fundraising Foundation Fundraising Association of Small Foundations Council on Foundations Foundation Center Fundsnet Online Grantmakers for Effective Organizations National Center for Family Philanthropy Philanthropy Roundtable Giving Circles Legacy Fundraising Planned Giving/Gift Planning Bequest Charitable Gift Annuity Charitable Remainder Unitrust Charitable Remainder Annuity Unitrust Charitable Lead Trust Retirement Plans Summary Practice Test MySearchLab Connections Chapter 7: Fundraising Tips for Success Motivating Prospects and Cultivating Relationships What Motivates Someone to Give? How to Motivate People to Give Tips on Cultivating Prospective Donors Tapping into Corporate Philanthropy Cultivating Donor Loyalty Showing Appreciation to Donors and Volunteers Showing Appreciation to Donors Showing Donors the Significance of Their Gifts Recognizing Donors Acknowledging Volunteers Repairing Damaged Relationships Managing Donor Information and Processing Donations Donor Management Systems Accepting and Processing Donations Managing Fundraising Documents Summary Practice Test MySearchLab Connections PART 2: GRANT WRITING Chapter 8: Setting the Stage: Grant Writing Considerations Grant Writing: A Collaborative Effort? Collaborating With Colleagues Teaming Up With Other Organizations Timing Is Everything The Timeline Quality Trumps Deadlines Contracting With a Professional Grant Writer Summary Practice Test MySearchLab Connections Chapter 9: Exploring Grant Possibilities and Searching Funding Databases and Resources Government-Funded Grants Grant-Making Foundations Independent/Private Foundations Family Foundations Community Foundations Corporate Foundations Corporate Giving Programs Operating Foundations Funding Databases Catalog of Federal Domestic Assistance FederalGrants.com The Foundation Center GrantDomain.com Grants.gov GrantStation U.S. Department of Education U.S. Department of Health and Human Services Funding Resources The Chronicle of Philanthropy Council on Foundations Grantmakers in Health GuideStar Nonprofit Works, Inc. The Philanthropy Journal Miscellaneous Affinity Groups Summary Practice Test MySearchLab Connections Chapter 10: Writing, Submitting, and Revising Grant Proposals Initial Steps of the Grant Writing Process Elements of a Grant Proposal Letter of Inquiry/Intent Cover Letter Title Page/Cover Sheet Abstract/Executive Summary/Introduction Literature Review Needs/Problem Statement Goals and Objectives Program Design/Methods/Strategies Evaluation Plan Organizational Information Program’s Budget and Budget Narrative Other Funding/Sustainability Supplemental Materials Online Grant Applications Grant Writing Mistakes The Review Process Proposal Reviews Terms of Award Letter Rejection Is a Step to Future Success Summary Practice Test MySearchLab Connections Chapter 11: Implementing, Managing, and Closing a Funded Project Taking Advantage of Time Organizing 101 Selecting and Developing Data Collection Instruments Organizing and Analyzing Collected Information Monitoring Finances Adhering to Timelines Keeping the Communication Channels Open Disseminating Information Submitting Continuation Applications Submitting Required Reports Closing Out the Grant Arranging for the Disposition of Property and Supplies Looking Ahead: Preparing for Future Grants Summary Practice Test MySearchLab Connections Appendix A: Organizational Chart of a Nonprofit’s Fundraising Team Appendix B: Generic Gift Chart for $2,000,000 Goal Appendix C: Generic Fundraising Campaign Timetable Appendix D: Grant-Tacking Template Appendix E: Sample RFP From a City Targeted to Improve the Job Placement Rate of Individuals With Disabilities Appendix F: Sample Letter of Inquiry/Intent Appendix G: Sample Cover Letter Appendix H: Sample Template of a Title Page/Cover Sheet Appendix I: Sample Abstract/Executive Summary/Introduction Appendix J: Sample Needs/Problem Statement Appendix K: Sample Goal and Objectives Appendix L: Sample Program Design/Methods/Strategies Appendix M: Sample Evaluation Plan Appendix N: Sample Organizational Information Appendix O: Sample Grant Proposal Line-Item Budget Appendix P: Sample Funding/Sustainability Statement References Index Table of Contents
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