Business Communication: Polishing Your Professional Presence Plus MyLab Business Communication with Pearson eText Package, 3rd Edition

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Business Communication: Polishing Your Professional Presence Plus MyLab Business Communication with Pearson eText Package, 3rd Edition Bank Test , Business Communication: Polishing Your Professional Presence Plus MyLab Business Communication with Pearson eText Package, 3rd Edition Textbook , Business Communication: Polishing Your Professional Presence Plus MyLab Business Communication with Pearson eText Package, 3rd Edition PDF , Business Communication: Polishing Your Professional Presence Plus MyLab Business Communication with Pearson eText Package, 3rd Edition eBook , Barbara G. Shwom, Northwestern University Lisa Gueldenzoph Snyder, North Carolina A&T State University

Category : Higher Education

Table of Contents

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1 Developing Your Professional Presence

2 Working with Others: Interpersonal, Intercultural, and Team Communication

3 Managing the Communication Process: Analyzing, Composing, Evaluating

 

PART 2. DELIVERING EFFECTIVE MESSAGES

4 Communicating Routine Messages and Building Goodwill

5 Communicating Persuasive Messages

6 Communicating Bad News

7 Communicating through Social Media

 

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

8 Finding and Evaluating Business Information

9 Preparing Persuasive Business Proposals

10 Preparing Business Reports

11 Preparing and Delivering Business Presentations

 

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU

12 Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters

 

APPENDIX A. Formats for Business Documents

APPENDIX B. Documentation and Reference Styles

APPENDIX C. Grammar, Punctuation, Mechanics, and Conventions

APPENDIX D. Answer Key to Grammar Exercises

APPENDIX E. Proofreader’s Marks

 

GLOSSARY

INDEX

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